This entire collection is a favorite among beauty bloggers and makeup artists. This collection of lipsticks offers a rich color that feels creamy on lips. Every formula is made with high-end ingredients. Matte lipsticks reflect very little light and stain the lips with a deeply saturated color. These formulas are drier than our regular formulas because of their no-shine effect. The popular high-shine formulas use a creamy base texture that shimmers in the light. Regular formulas are a great compromise between a high-shine and the deep stain found in matte products.